The 15th version of the study Citizen Brands “No fear: More branding, less performance,” conducted by Cadem, distinguished Eduardo Navarro, CEO of Empresas Copec, as one of the 10 most relevant business leaders in promoting publicly-recognized brands.

The study, which considered the opinion of 400 senior executives from the business sector and was carried out between November 4 and 12, also distinguished Rodrigo Huidobro as the second best finance manager during 2024.

Regarding the positioning of citizen brands, the same report highlighted the subsidiary Copec as the second best evaluated out of a total of 310 companies that took part in the survey, showing a significant improvement after ranking 15th in the previous version of this study. In addition, the subsidiary led the Service Stations category.

Other acknowledged brands were Pronto, which moved from 91st to 37th place, leading the Convenience Stores sector; Abastible, ARAUCO and Blue Express.

For the analysis of Citizen Brands, 11,750 people between the ages of 18 and 70 were surveyed throughout Chile, in segments C1, C2 and C3D.