June 23, 2026
Empresas Copec stands out in Brand Finance 2026 ranking
The holding company was recognized among the country’s leading brands in Brand Finance’s Most Valuable & Strongest C...
The subsidiaries were awarded in the Gas Stations and Postal Services categories, respectively, in the Total Brands 2025 study. This distinction, compiled by Criteria, BBK Group, and El Mercurio, reflects the positive perception of more than 4,000 consumers nationwide, who evaluated 156 brands in 33 different categories.
The study measures key attributes such as strength, up-to-date relevance, and emotional connection, in a highly demanding context for those seeking to remain relevant in the face of new consumer demands. In this scenario, both Copec and Blue Express managed to position themselves at the top of their respective categories, consolidating their presence and reputation in the Chilean market.