Acknowledgments / Published October 7, 2024

Empresas Copec leads ranking of Chile’s most valuable brands


For the second consecutive year, the “Empresas Copec” brand won first place in the “Chile 10 2024” report, compiled by independent consultancy Brand Finance. This study highlights the country’s most valuable and strongest brands, based on their positioning and future growth prospects.

According to the ranking, the value of the “Empresas Copec” brand grew by 10.7% last year, an increase which, according to Brand Finance, is due to “effective management and a sound capacity to adapt to market changes.”

The company’s CFO, Rodrigo Huidobro, said that “this recognition is a reflection of our sustainable investment strategy, which aims to create long-term value with an eye on the well-being of future generations.”

Brand Finance is an international consultancy based in London, focused on global brand research, evaluation, valuation and strategy.