In the XVI edition of the Cadem study, corresponding to the first half of 2025, Copec ranked fifth in the overall ranking and was acknowledged as the leading brand in the service station category. Pronto Copec, meanwhile, ranked first in convenience stores and 33rd overall.

Abastible ranked 67th in the overall ranking, while Arauco reached the 82nd position, being one of the three companies that most improved its public perception. Meanwhile, Blue Express reached 10th place in the “Innovative Capacity” category.

The measurement also surveyed executives who promote brands with purpose. Eduardo Navarro, Empresas Copec’s CEO, was distinguished by his peers as one of the main promoters of Citizen Companies and Brands in the country. Marcela Bravo, director at Arauco, and Arturo Natho, Copec’s CEO, were also acknowledged for their contribution in this area from their respective roles.

The study evaluated 325 brands in terms of their positive presence, relevance and contribution to society, highlighting those that manage to connect with people beyond their commercial offer. These are companies with a positive image, socially relevant and whose contribution is perceived by society.