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Acknowledgments / Published November 18, 2021
Copec and Abastible receive “Consumer Loyalty 2021” award
Empresas Copec’s subsidiaries were selected as the companies with the best levels of closeness and good experiences with their customers in the Service Stations and Liquefied Gas categories, respectively.
The “Consumer Loyalty” award is a recognition granted by Alco Consultores together with the Business School of the Universidad de Los Andes (ESE), based on its own Net Promoter Score methodology. Through 13,685 online surveys, conducted between July and September 2021, the degree of consumer loyalty among 72 Chilean companies, belonging to 16 industries, was evaluated.
For Gloria Ledermann, Copec’s Marketing Manager, “the loyalty of our customers is what really moves us and challenges us every day. We want to provide them with the best service, the best experience, to surprise them in each of our interactions, and we achieve this with the commitment of all of us who are part of Copec, all of whom have the firm conviction that the customer is at the center.”
Meanwhile, Catalina Navarro, Abastible’s Customer Experience Assistant Manager, said that it is precisely the consumers who “give purpose and meaning to our daily work, guiding the work of the entire company in contributing to their quality of life. This recognition makes us proud and is of utmost importance, as it is the answer to all the effort we make every day to bring energy and heat to homes and industries in our country.”