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Acknowledgments / Published January 21, 2022
Copec and Pronto Copec are recognized as citizen brands and leaders in their industries
Both subsidiaries ranked first in the service station and convenience store categories, respectively, in the ninth version of the Cadem Citizen Brands Study. The award recognizes those companies that have a significant and positive impact on people’s lives through a clear and consistent purpose, and that place their role in society at the center of their business model.
The study focused on three main attributes: positive presence, importance and contribution, measured through dimensions including functionality, leadership, style, capacity to generate affection, accessibility and good treatment.
The Citizen Brands Study, conducted by Cadem from November 15 to December 15, 2021, included 240 brands and 5,400 online surveys in Santiago to a panel of consumers, aged between 18 and 70 years, belonging to socioeconomic levels C1, C2 and C3D.
This recognition is in line with Copec’s purpose: to promote the development and movement of people, companies and the country.