September 14, 2023
Empresas Copec leads ranking of the most valuable brands in Chile
The Company was recognized in the first-ever “Chile 10 2023” report by Brand Finance, which includes the top...
The study, conducted by Consultora Alco, annually awards this recognition to outstanding companies in the country’s main industries. In this context, Copec was awarded first place in the “Service Station” category and Pronto in “Convenience Stores”.
The measurement is based on a sample of more than 16 thousand surveys, conducted between July and September 2022. Based on the consumer loyalty indicator, NPS (Net Promoter Score), 88 leading companies from 17 industries were selected. According to the consulting firm, the most relevant keys for consumers were price, reliability, assortment and empathy.
This way, Copec and Pronto continue to position themselves as the Chileans’ favorites, a result based on a systematic work focused on proximity and excellent levels of experience.