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Business / Published February 15, 2023
Orizon Seafood launches Fisherman, its new marine protein premium brand
The company took an important strategic step in its plan to expand in the seafood market by focusing on the premium and gourmet segment, starting with lobster and jack mackerel and then marketing spider crabs, clams, salmon and tuna, among others.
This milestone is part of a US$70 million growth strategy that includes the implementation of new infrastructure that will expand Orizon’s production capacity.
“Our bet is that with this new brand we will bring high quality seafood products to all Chileans. For us, premium value is a starting point, not the maximum standard to aim for,” said Orizon Seafood’s commercial manager, Juan Pablo Vaccaro.