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Acknowledgments / Published September 8, 2022
Copec and Pronto Copec lead ProCalidad 2022 Index
Both companies won first place in the 21st edition of this ranking in the Service Stations and Minimarket categories, respectively. The award is given each year to those brands that obtain the best service rating from customers.
During the award ceremony, Diego Peñafiel, manager of Copec Service Stations, thanked the thousands of people throughout the country who choose them every day, as well as the operators and dealers, who “put all their heart and work” into offering a memorable service. “This award encourages us to constantly challenge ourselves to surprise, day after day, each of our customers,” he added.
Created in 2001, ProCalidad is promoted by Universidad Adolfo Ibáñez Business School and the consulting firm Praxis and aims to increase the competitiveness of the companies in the country by promoting the adoption of a decisive customer focus.